The global marketing spend is set to surpass 750 billion US dollars in 2021. It’s no secret that launching a marketing campaign is not only for large enterprises anymore. Today, small and medium-size companies in every industry need to have an advertising plan.
Designing a successful marketing plan is critical for virtually all companies. And, the beginning of a new year provides a great opportunity to step on the gas and improve your efforts.
That said, there are dozens of different marketing strategies out there. Some are suitable for all industries while others tend to benefit a specific type of business.
Below, we’ll take a look at 7 successful marketing plans you can adopt in 2019.
Why Invest in Marketing This Year?
Before exploring the different marketing plans you can opt for, let’s take a look at the importance of advertising. All companies promote their products and services. It’s the only way their potential customers will know about their existence.
Moreover, the marketing department in your company should work side-by-side with your sales team. They work together to design advertising campaigns to attract prospects and turn them into clients. Not only this, with the correct plan, you can even focus on making money off repeat customers to improve your profit margins.
7 Successful Marketing Plans You Can Adopt
Building an effective marketing plan requires a lot of time and effort. For starters, you need to have a deep understanding of your customer’s purchase journey. You also have to learn to showcase your products’ value in order to attract consumers’ attention.
At the same time, keep in mind that all companies are different. Requirements and goals can change from one business to another. So, make sure that you analyze your organization to figure out which marketing plan works best for you.
Here are 7 successful marketing plans that will help you kick off 2019 on a positive note.
1. Account-Based Marketing
The first advertising technique we’ll examine goes by the name of account-based marketing or ABM. Unlike traditional advertising, ABM doesn’t use a blanket approach. Instead, this strategy targets a specific set of potential customers. You should only advertise to individuals and companies who have the budget and size to take advantage of your product.
The best account based marketing campaigns can provide bigger revenue in a shorter period of time. That said, ABM is a good fit for B2B companies that have a small pool of potential candidates. B2C businesses and small companies that offer affordable products may not find this structure ideal.
2. Content Marketing
Technology is one of the most influential parts of our society. And, the widespread of mobile devices and computers allow us to benefit from another type of advertising. Today, companies can use AI and other advancements to boost their marketing and sales efforts through content marketing.
Chances are you’ve already heard of content marketing. The idea behind this type of advertising suggests that you need to create all your content with your customer in mind. This concept encompasses SEO and other methods that rely on technology.
Instead of relying on traditional ads, content marketers design campaigns that help consumers in one way or another. This marketing plan provides mechanisms that allow you to generate leads from the people visiting your website.
3. Affiliate Advertising
Word of mouth and referrals are among the oldest forms of advertising. Affiliate marketing offers a similar model that relies on referrals to generate leads. In affiliate marketing, companies work with third parties that send online traffic to their site.
These third parties are known as affiliates and they use different methods to attract consumers. Affiliates get paid a commission depending on the amount of traffic they bring in. Keep in mind that affiliate marketing has different pricing models. Companies can choose to pay for visitors or for specific actions like sales and lead generation.
4. Social Media Marketing
Along with content marketing, social media has become one of the most popular ways to reach consumers. There are billions of active social media users. So, there’s a good chance part of your target audience is using these platforms, forming a direct link with potential customers.
Facebook, Twitter, and LinkedIn are among the most popular platforms in Western countries. If you’re working with markets in Asian regions, you may have to look at alternative options.
Also, note that there are different strategies you can use in social media advertising. You can combine it with content marketing to improve your site’s SEO. And, you can choose to pay for placements or simply encourage your clients to contact you via your page.
5. PPC and Other Forms of Paid Advertising
Pay-per-click or PPC advertising can come in a variety of ways. In a PPC model, companies pay Google and other platforms for spots on their site. The big difference is that companies only pay whenever a user clicks on their ad.
These ads are often featured on search engines and their entire network. This can include video streaming sites, email platforms, and many more. Remember that the cost per click can vary, but a higher price can increase the potential return on income.
6. Viral Marketing
Viral content such as interesting videos and blog posts can spread like wildfire. Some marketers try to take advantage of this phenomenon by creating viral marketing campaigns. Companies aim to create viral content in the hopes of improving their branding. And, it can also help attract leads depending on your industry.
7. Drip Marketing
Drip marketing focuses on sending or “dripping” pre-written messages to the customers over a specific period of time. These are suitable for both existing and new customers alike. And, the messages usually come in the form of emails. But, you can also conduct drip campaigns via social media and text messages as well.
Launch a Successful Marketing Campaign in 2019
Building a successful marketing campaign takes a considerable amount of work. That said, it can help bring in more customers. This, in turn, can propel your company to the next level.