Unfortunately, growing your online presence isn’t as easy as posting content three times a week and crossing your fingers that you gain 100 followers.
Engagement is an essential part to grow your social media and website traffic, and if you aren’t getting likes and shares, you ultimately aren’t growing your business or your personal brand.
But with social media algorithms that are constantly changing, how are you supposed to ever master the art of social media engagement and increase your likes and follows?
These tips and tricks are sure to encourage people to like and share your content, and ultimately help you grow your followers.
Post Shareable Content
The first step toward gaining social media followers and increasing your website traffic is to post shareable and appealing content. The last thing you want to do is take a crummy photo and then slap it on your social media sites without any intention.
Think about your content as puzzle pieces.
Every single post plays a role in your content marketing plan, and you should be able to identify that role before you post.
So, ask yourself, what is this piece of content doing for my audience? If you can’t come up with an answer, chances are, you probably need to use your creative juices to create more shareable content.
Always Include A Call To Action
Sometimes you need to remind your audience that social media is, well, social. In fact, if you want your audience to do something, it’s best to come right out with a strong call to action to promote your intentions.
Do you want your audience to comment?
Ask them a question in your caption. Do you want them to share your Facebook post with their friends? Tell them to do so. Sometimes your audience just needs a nudge in the right direction.
Promote Your Posts
Facebook Ads are as technologically advance as one could ever fathom. By just creating a small budget of $20 a week, you can get your content in front of so many new eyes.
The best part about promoting your posts is that you can identify your audience so only the people you want to see your content are the ones that you’re paying to market to.
Research What’s Trending
People are more likely to share content that is popular, entertaining or valuable. So, before you post another selfie or coffee picture, go ahead and do some research on what is trending.
Websites like BuzzSumo, Google Trends or even Twitter’s “trending now” section can provide you with some insight on what other people are currently looking at online.
Buying Instagram likes is both affordable and highly effective. In fact, it can increase your exposure on the ever-so-popular explore page by a whopping 80 percent.
Instead of constantly fighting with the Instagram algorithm, this service provides 100 to 25,000 likes to help audiences engage with your content. Plus, your likes are delivered instantly to your Instagram account.
Encourage Audience To Like And Share
Growing your business or your personal brand can be both daunting and exciting.
But, in order to do so, you need to focus on social media. And, as we all know, social media and website traffic are tricky to master. But with a little persistence and research, people will start to like and share your content in no time.
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