If you own a business and do not have a website, you could be putting yourself at a disadvantage.
There are over 1.6 billion active websites in the world right now, and that figure will keep on rising. So why would you choose to fly-in-the-face of an undeniable trend?
Running a business is tough, but with good branding and customer relations, even as a small company, you can compete with the best. But if you don’t have a website, this is going to be an awful lot harder.
Still need convincing?
Well here are the main reasons why you need a website to stay afloat in the world of business.
Showcase Your Brand
No matter what sector or industry you are operating in, chances are there are more competitors than ever before. So how do stand out from the crowd?
In short, the answer is branding.
Developing a good brand can let all your potential customers know who you are and what you’re about. But not all of these people are going to stroll past your shop or drop by your office. So you need a website to let the world know about your branding.
Digital marketing is the best, most efficient way to showcase your business, products, and services. It can be your online brochure, or shop window, for thousands of potential customers.
The World Is Your Oyster
Not having a website narrows your options and limits your customer reach.
Around 2.4 billion people use the internet every day. So, even if a tiny fraction of them look at your website, it will still be thousands of more people interacting with your brand than if you did not have a site.
Even if people viewing your website don’t buy anything straight away, they are still exposed to your branding. This means the next time they want to make a purchase they will consider your site as an option.
If you want to learn more about creating your own website, we can help.
The Future Is Mobile
At the moment around 60% of people access the internet on a mobile device, and that trend will keep on rising. So it’s safe to say that the future of the internet is mobile.
If you do not have a website, people will not be able to search for you or browse your products when they are on the move. This could lose you a lot of sales and will make it very hard for you to gain younger customers.
Communicate with Customers
A website can also be a great way for you to have a dialogue with your customers. Using tools such as feedback forms, social media, and blogging, you can ask customers what they think of your services.
This is a useful way to get to know your customers and improve your business. Customers like to know they are being listened to, and they will also get a sense of who you are, which is great for brand loyalty.
This Is Why You Need a Website
So those are some of the reasons why you need a website. It will boost sales and enhance your brand while allowing you to communicate with your customers.
If you would like more business advice and tips, why not check out our other articles.