This season we have been fortunate enough to go to several events and we are loving it! I wen to several London events and this is one of them.
MODUS PR, a London-based PR agency helming brands from TOMS to Victorinox and to The Cambridge Satchel, organized their press day for Spring/Summer 2015 at the Westbury Gallery on Conduit Street in Central London.
The setting was perfect for an amazing press day, and when I arrived there in the afternoon, the place was filled with press from everywhere and the atmosphere was great.
Now let’s talk a bit about the brands and show you some photos.
#1 The Cosmetics
Bev Ridge and Colab, two beautiful cosmetics brands with awesome packaging and great presentation were there to make us love and adore them even more. Bev Ridge also makes some funny bags and necessaries or laptop sleeves, with pretty illustrations and funny messages.
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#2 The Clothes
From Gant, up to Pringle of Scotland, from Costume National to Victorinox and from Sorapol to G-Star Raw there were many brands present and they never ceased to amaze us. One example of this was TOMS, a brand known for how much it values giving back to the community and it sold coffee for charity, and another example would be Victorinox, besides the usual knives, made clothes and presented them as their SS15 collection. Plus, one of the brands I really like, Pringle of Scotland, brought both their menswear and their womenswear collection to the Press Day, to show the artistry of 3D printing and quality of textures and designs.
Pringle of Scotland Womenswear
SS15 Pringle of Scotland
Being al about Spring/Summer 2015, sunglasses were everywhere, and they were AMAZING! I was in love with every single pair of them and literally wanted to try all of them on! Besides this, we had beautiful Cambridge Satchels in pastels, some great summer accessories from Gant and some amazing bags from Pringle of Scotland.
Salvatore Ferragamo eyewear
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SS15 Eyewear Collections
Overall, it was a very nice event, the food was amazing and hopefully we will create some beautiful brand reviews and collaborations. We loved the whole organization and the theme around the Press Day. Our team was impressed by the large number of designers and we were very happy to see collections we could have only seen on the runway.
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