Chloé SS15 RTW Collection

Founded in 1952 by Gaby Aghion, Chloé is one of the world’s most elegant and fabulous fashion houses, ultimately the epitome of Parisan chic.

Rejecting the stiff formality of the 50’s fashion, she creates soft, body conscious clothes from fine fabrics and called them “luxury prêt-à-porter’ – the fashion house itself.

Chloé is iconic and most notable for off the rack to die for style. Never before had such beautiful, fine pieces been available to the masses triggering the ready to wear movement. It was in the 1970s that Chloé entered the spotlight as one of the globes favorite designers under Karl Lagerfeld as creative director. Famous faces such as Jackie Kennedy were frequent clients, inspiring the rest of the world to follow in their footsteps and with the likes of Stella McCartney joining the creative team this comes as no surprise.

Chloé is romantic and feminine, dreamy and delightful- in other words, every fashionista’s desire.

The SS15 collection contained an ensemble for every occasion and was one of my favourite collections to date. Using minimal yet fascinating cuts and limited detail, the presence of Chloé is flawless and breathtaking and here is how you can dominate the city from day to night!

Off Duty Effortless

If your days are relaxed your ensembles should be relaxed but who says that doesn’t involve a little trend embracing? Double denim, gladiator sandals, flares and thrills city casual never looked so fabulous. Even in these effortless pieces, elegance remains and understated colours excel. Whether your want to channel your edgy side, your inner tomboy or retain that Parisian chic, Chloé is for you!

Working Wonders

City girl, office girl, working girl, fancy being the envy of all your office co-workers? Chloé can make this happen. This collection contains every type of workwear for those jersey lovers, black lovers, shorts lovers, going to work never looked so dominant and powerful yet stylish and hot on trend. These are some of the best cuts I have ever seen using appropriate work wear colors. Although we always encourage experimentation with color this is sometimes not possible due to regulation and guidelines, Chloé found a loophole.

Evening Elegance

Flowing layers of fabulous with the most exquisite and flattering necklines. Instead of tight and fitted like most designers go for, Chloé truly enters the world of Parisian magnificence. Forget embellishment, exaggeration and over the top sparkle, Chloé proves simplicity is the finest of them all. My favorite look is the second, with a moon-shaped neck plunge, the vision is so modest that this piece is a work of art in itself.

Sleek Society

This is where the dreams of every fashionista can be found. Sexy, sophisticated and perfect garden party attire. Whether you are sipping tea on the balconies of the Eiffel tower or touring the city with your favorite friends, we only do things to their finest. Once again we see darling necklines and the introduction of gorgeous colors. Gladiators sandals add a little edginess to an otherwise feminine and flirtatious collection. Summer frolicking has never been so fabulous.