After last September’s sad leave of Marc Jacobs, from the helm of the creative direction of Louis Vuitton, there were major speculations on who could step into his shoes next.
After 15 years at the creative peak of this house, Marc Jacobs, the man who put it on the fashion map in the first place said his goodbyes and it is a hard place to take over from. However, not long time after speculations began to rise, Nicholas Guesquierre, who was at the helm of Balenciaga not long before that, was appointed creative director of Louis Vuitton. Nicholas is known for his great attention to detail and for his specific designs and this collection did not let us down at all.
“It was sharp, glossy and modern as we expect from Ghesquière, all those little nuances and slick stylistic details we knew of him at Balenciaga here at play: cropped proportions up top for little shrunken jumpers tucked into twisted belts on tight trousers that nipped in at the waist and then tightly clung to the leg all the way down; and short stiff A-line glossy or quilted skirts for that sense of sci-fi futurism that he does so well.” (Vogue.com)
The inverted silhouette was the main focus of the collection, occasionally having a baby doll or empires lines peak in.
The whole collection felt, as Vogue.com, puts it perfectly: “understated, young, contemporary and relevant – these clothes would all look great on Charlotte Gainsbourg, his great friend, who was there alongside Catherine Deneuve.”(Vogue.com)
However, let’s talk a little bit about the history of Louis Vuitton, before it got to the place we are familiar with now.
The house, whose full name is: Louis Vuitton Mallettier was founded in 1854, by Louis Vuitton on Rue Neuve des Capucines, France. It was aboriginally a luggage company that kept inventing and creating ways to fit luggage everywhere, but also to make it lightweight and airtight as that wa important as well. They redefined the era of common luggage and made it good to be stacked, compared to other brands at that time. His Trianon design, the most covetable one, was often copied by other manufacturers, so to protect themselves against that, they have decided to change from the grey color they initially used, to a beige and born stripes and afterwards to a pattern that said : “Marque L. Vuitton Deposée“, which basically meant that it was a registered trademark.
Louis Vuitton Logo
Photo courtesy of etsy.com
After Louis Vuitton died, in 1885, it was his son’s turn to shine at the company management. Georges Vuitton began to build his father’s company into a worldwide corporation and began to extend its horizons with the exhibition at Chicago Wolrd’s Fair in 1893. In 1896, the company launched the world famous Monogrammed Canvas and made worldwide patents on it. These ones were the most successful in combating counterfeits on the looks. That same year, Georges went touring American cities selling his goods and in 1901, they have introduced the Steamer Bag. By 1913, they opened a store on Champs-Elysées and it was the largest travel goods store existent in the world at that moment. After World War I, when several other stores were opened in cities such as New York, Alexandria, Bombay, Washington, London and Buenos Aires, the Keepall bag was patented. During 1932, the Noé bag was introduced and soon afterwards, the Speedy bag took turn to be invented. After Georges death, his son. Gaston-Louis took the helm of the company in 1936.
Monogrammed Canvas in its final form that we know today
Photo courtesy of businessoffashion.com
During World War II, the company collaborated with the Nazis and the German occupation in France and increased their wealth from their business affairs with them. During this time. Louis Vuitton began incorporating leather in most of his products and to broaden its production into the accessories lines. They later on expanded in Asia and joined hands with America’s Cup to create the Louis Vuitton Cup for a very popular Yacht race at that time.
1987 began with the creation of LVMH(Louis Vuitton Moet-Henessy) to create a huge luxury goods conglomerate that continues its expansion today. Two years later, it was estimated that they have 130 stored worldwide. In 1997, the fashion world saw the naming of Marc Jacobs as Creative Director of the brand and thus introducing the first ever “pret-a-porter” line for Louis Vuitton in March of the same year. After his appointment, he has collaborated with several artists, such as Yayoi Kusama, Stephen Sprouse, Takashi Murakami or Bob Wilson to create reproductions of the famous monogrammed canvas in their respective styles. And the rest is history…
Twiggy with a Louis Vuitton monogrammed bag
Photo courtesy of Harper’s Bazaar
All these collaborations brought Louis Vuitton constantly in the attention of the international press, Marc Jacobs is and will forever remain the creative genius that has brought the brand on the peaks it stands today, and after his goodbye, last September, Nicholas Guesquierre has to rise to the expectations.
The collection did not let us down, even though we have expected it impatiently. It looked perfect for the brand and we saw the great attention to details that Nicholas Guesquierre has already got us used to from Balenciaga. It looked absolutely stunning and the color pattern works perfectly with the Fall Winter trends for this season.
It focuses mainly on layering and the special attention given to the combination of materials creates a stunning outcome for every fashionista’s careful eye.
Here is a selection of our favorite looks, all courtesy of Vogue.com:
Beautiful color and material combination
We are in love with this skirt
Fur is a must in the new season
The shoes are amazing
We love this blouse with the skirt
Layer it all up
Accentuate your waistline
Yet another amazing Louis Vuitton bag
Fur can also be on the inside of your coat
Clean cut and sleek lines are a must
This blue is mesmerizing
Have floaty skirts ready
Use chunky necklaces to accesorize
And because we also take great care of you and we want an even greater attention to details, here are a few highlights from the close-up of this collection, again courtesy of Vogue.com:
The amazing bag
The details on this great skirt
We love the shoes
The waistline is very important
We love theses shoes
The shoes match perfectly with the bag
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Feature image: unsplash.com